Lead generation for tradesmen & local businesses · Trowbridge, Wiltshire
Local lead
generation made simple.
We help trades and service businesses get found on Google, recommended by AI search and chosen over the competition. Local SEO, Google Ads, social media and content, joined up into one plan and measured by the only thing that matters: more enquiries.
Lead by name. Lead by nature.
We’re a lead generation agency in Trowbridge that treats search, ads and social as one lead engine, and we measure success by the enquiries we bring in.
Most local businesses don’t need more marketing jargon. They need the phone to ring with the right jobs, in the right postcodes, at a cost that makes sense. That is what we build: a simple, joined-up system that puts your business in front of local customers at the exact moment they are searching, then turns that attention into calls, form fills and booked work.
Sound
familiar?
These are the three problems we hear most from local service businesses, and the three things every plan we build is designed to fix.
“Nobody can find us on Google.”
Competitors with worse reviews show up in the map pack for “near me” searches while you are stuck on page two. We fix your Google Business Profile, website and local signals so you appear where customers actually look.
How local SEO fixes it“We tried ads and wasted money.”
Broad keywords, no negative keywords and no conversion tracking burn budget fast. We build tightly targeted Google Ads and Meta campaigns around your service area and track the cost of every lead.
See our approach to ads“We don’t know what’s working.”
If you can’t see which calls came from Google, Facebook or a referral, you can’t invest with confidence. Every plan includes call tracking, form tracking and a plain-English monthly report.
How we measure resultsWhat
we do
Six ways to generate leads, used on their own or combined into a single local marketing plan built around your budget.
Local SEO
Rank in the Google map pack and local organic results, and keep leads coming without paying per click.Google Business Profile · On-page SEO · Citations · Reviews · Location pagesfrom £299/mo02AI Search & GEO
Become the business ChatGPT, Gemini, Perplexity and Google AI Overviews recommend in your area.AI visibility audit · Structured data · Entity building · Answer-ready contentfrom £199/mo03Google Ads
Pay-per-click campaigns that put you at the top of Google from day one, for people actively searching.Search & call ads · Keyword research · Conversion tracking · Landing pagesfrom £399/mo04Paid Social
Facebook and Instagram lead ads with instant enquiry forms, click-to-call and retargeting.Local targeting · Lead forms · Retargeting · Cost-per-lead reportingPOA05Social Media
Active, trustworthy Facebook, Instagram and LinkedIn pages that keep you front of mind locally.Profile set-up · Content planning · Scheduling · Community groupsfrom £399/mo06Content Marketing
Service pages, location pages, articles and short videos written to rank and convert.SEO copywriting · Location pages · Blog · Short-form videoPOAHow we
work
A clear four-step process, so you always know what we are doing, why, and what it is bringing in.
Analyse
A free review of your website, Google Business Profile, search rankings, competitors and online reviews to find where leads are being lost.
Plan
Quick wins first, then a lead generation plan prioritised by where your budget will bring in the most enquiries.
Launch
Ads to generate leads from day one, while SEO and content build long-term visibility that doesn’t cost per click.
Report & grow
Monthly reports on calls, enquiries and cost per lead, not likes and impressions, then we double down on what works.
Who we
help
We specialise in lead generation for trades and local service businesses, where one good enquiry can be worth hundreds or thousands of pounds.
Builders & roofers
Win higher-value extension, renovation and roofing jobs from homeowners in your area.
Read moreTradesPlumbers & heating engineers
Capture emergency call-outs, boiler installs and bathroom enquiries all year round.
Read moreTradesElectricians
Fill your diary with rewires, consumer units, EV chargers and landlord EICRs.
Read moreSpecialistsWelders & fabricators
Reach homeowners, farms and businesses looking for gates, railings and steelwork.
Read moreServicesCleaning companies
Build a base of recurring domestic and commercial cleaning contracts.
Read moreOutdoorLandscapers & gardeners
Book patio, fencing and garden design projects before the spring rush.
Read moreWhy Lead Local
Likes and clicks are easy. Leads are what count.
- Enquiries, not vanity metrics. We report on phone calls, form submissions, messages and cost per lead, so you can see exactly what your marketing returns.
- Built for local service businesses. Every tactic is chosen for businesses that serve a defined area, from map pack rankings to postcode-targeted ads.
- One joined-up plan. SEO, AI search, paid ads, social and content work together instead of being managed by different suppliers who never talk.
- Plain English, always. No jargon-filled reports. You will know what we did this month, what it achieved and what comes next.
- Local and accessible. Based on Castle Street in Trowbridge, supporting businesses in Westbury, Melksham, Bradford on Avon, Devizes, Warminster and across the UK.
What is local lead generation?
Local lead generation is the process of attracting potential customers in a specific area and turning them into enquiries, such as phone calls, quote requests and messages. For a trade or service business it usually combines local SEO, Google Ads, social media and a website built to convert visitors into leads.
How quickly will I get leads?
Google Ads and Facebook lead ads can produce enquiries within days of launching. Local SEO and content take longer to build, with most businesses seeing meaningful movement within a few months. Many clients run both: ads for leads now, SEO for cheaper leads later.
How much does it cost?
Plans start from £199 a month for AI search optimisation, £299 a month for local SEO and £399 a month for Google Ads or social media management. Ad spend is paid directly to Google or Meta. Your free analysis includes a recommended plan and budget.
Do you only work with businesses in Wiltshire?
No. We are based in Trowbridge and work with many businesses across Wiltshire, but we support local service businesses throughout the UK.
From the
blog
All articlesGoogle AI Mode for trades: how it picks businesses and what to fix on your site
Read articleSEO strategy 31 Oct 2026Zero-click search: what to measure when your website clicks drop
Read articleSEO strategy 30 Oct 2026Category page SEO for local businesses that sell online
Read articleLead generation for tradesmen
Marketing for tradesmen that brings in real jobs.
Most tradesmen don’t need more likes, they need more of the right enquiries. That’s why our digital marketing for tradesmen focuses on the three places local customers actually look: the Google map pack, the top of Google search and the social feeds they scroll every evening. We combine local SEO, PPC management and Facebook lead ads into one lead generation plan for your trade.
Unlike lead generation sites that sell the same enquiry to four or five competitors, every lead we generate is yours alone. You keep the Google Business Profile, the website traffic and the reviews you build, so your cost per lead falls over time instead of rising every year.
- Exclusive leads, not shared enquiries from directories and quote sites.
- SEO for tradesmen that ranks you for “near me” and town-name searches across your service area.
- Google Ads for tradesmen with call tracking, so every pound is tied to a phone call or quote request.
- Local lead generation across Wiltshire and the UK, targeted to the postcodes you want to work in.
Whether you are a plumber, electrician, builder, roofer, landscaper or cleaning company, we’ll show you exactly where your next enquiries can come from with a free SEO audit and marketing analysis.
Free, no-obligation
Find out where your next 50 leads are hiding.
Get a free website health check and marketing analysis report covering your Google visibility, competitors, reviews and quick wins.