Marketing for
health & social care.
Health & social care marketing
Health and social care organisations rarely win work from one type of customer. Referrals come from local authorities, NHS teams, case managers and families, and growth depends on recruiting the right staff. We build marketing that reaches each of them with the right message.
The
challenges
What holds health and social care providers back online.
Several decision-makers
Commissioners, social workers, case managers and families all need different information before they refer.
Recruitment limits growth
Many providers could take on more work if they could recruit and keep enough staff.
Reputation and compliance
Inspection reports, policies and outcomes are checked closely, so your online presence must be accurate and professional.
What
works
How we help health and social care providers win more of the right clients.
Be visible to referrers
Service and location pages for supported living, complex care and specialist support that professionals can find and share.
Read morePaid SocialRecruit support workers
Recruitment campaigns on Facebook and Instagram that bring in local applicants with the values you need.
Read moreGoogle AdsReach families and professionals
Targeted search ads for specialist services, with landing pages built around each referral route.
Read moreSocial MediaShow outcomes and culture
LinkedIn and social content sharing outcomes, team culture and news to build trust with commissioners and staff.
Read moreQuick wins
Five quick wins for health & social care providers
- Create a referrals page that explains who you support, your areas and how to make a referral.
- Show your inspection rating and link to your latest report.
- Build a careers page with real staff stories, pay and benefits, and a quick application form.
- Publish case studies that show outcomes while protecting the privacy of the people you support.
- Keep your Google Business Profile complete for each location or office.
FAQs
Health & social care marketing questions
How do supported living and complex care providers win more referrals?
Make it easy for professionals to understand your services, areas and how to refer. Clear service pages, case studies and LinkedIn activity help, alongside relationships with local commissioners.
Can you help with staff recruitment?
Yes. Recruitment is often the biggest growth limit in social care, so we run local recruitment campaigns and improve careers pages alongside client marketing.
Do you work with CQC-registered services?
Yes. We make sure inspection ratings and registration details are shown accurately and that marketing claims match what you deliver.
How do you protect the privacy of people we support?
We only use stories and images with consent, and we can create case studies that share outcomes without identifying individuals.
Health & social care marketing
Marketing for care organisations that grows referrals and teams
Growth in health and social care depends on two things, referrals and staff. Our marketing builds clear, professional service pages for supported living, complex care and specialist support so commissioners, case managers and families can find you, understand you and refer with confidence.
Alongside that, we run recruitment campaigns that bring in local support workers and carers, and track every enquiry and application so you can see what is working. Accurate inspection details, outcomes and a strong team culture underpin everything.
Free, no-obligation
Grow referrals and build your team.
See how your organisation compares with other local providers online.